X-ZELL welcomes new Brand Ambassadors

Singapore, February 2019 – In a move to support the forthcoming world premiere of the X-ZELL Cryoimmunostaining™ Suite, X-ZELL is proud to announce the appointment of Heinz Hildebrand and Troy Bailey as the company’s new Brand Ambassadors.

Heinz Hildebrand will represent the X-ZELL brand in central Europe, covering Germany, Austria and Switzerland, while Troy Bailey will support the up-and-coming rare cell detection specialist in Southeast Asia.

Passionate about healthcare and transcultural leadership, Bailey is a Board Advisor at Ontogenix, an Asia-based Medical Device Consultancy. He can draw on more than 20 years of domain experience in medical devices, advanced wound care, biologics, nutraceuticals and OTC products across Asia Pacific , the Middle East and Africa.

Bailey has also served in CEO and leadership positions in private equity owned and public companies, such as Everlife, Acelity (formerly KCI), GE, Datex-Ohmeda as well as Johnson & Johnson. His expertise is in building and leading teams, sales channels and businesses as well as acquisitions, divestitures, integrations and organisational transformations.

Bringing X-ZELL’s Cryoimmunostaining Suite to Europe will be Heinz Hildebrand. With more than 30 years of experience in pharmaceutics and cell biology – from research and product development through to top-tier management roles – Hildebrand has made a name for himself as one of the most well connected experts in Europe. His expertise is in market development, planning and strategic leadership.

Hildebrand and Bailey will focus on promoting X-ZELL’s all-new Cryoimmunostaining™ Suite to the extended research community.

Originally designed to enable the company’s headline-making research into next-generation biomarkers, it allows researchers to apply up to nine biomarkers at a time to cells fixated on standard laboratory slides – making it one of the most powerful cytology tools in the world. 

Read more about the upcoming world premiere here.

Media Contact:

Sebastian Grote
Head of Marketing & Communications
+66 6 2197 8788



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